Artwork and Products Create
Ideas Satisfying Human Needs
"Avator," directed by James Cameron, was released in the previous year of 2009, to become a blockbuster, breaking the world box-office revenue record of "Titanic" filmed by the same director. The feature of the film, needless to say, was the breathtaking, high-quality digital 3D images. The story is told using cutting-edge screen technology and provided great satisfaction to many people for its innovative, unprecedented approach to the world of movies.
Following on the heels of smartphones, tablet PCs operated by a multi-touch interface are announced in 2010 and become a hot topic of conversation worldwide. As soon as they are commercialized, they sell beyond expectations. Later on, the selection of tablet PCs widens, and a new category of devices is established.
The reason for success of the tablet PCs was, in a sense, how it positively met the needs for something simpler and more convenient than a PC while having higher performance than a smartphone. What is important is the ability to accurately interpret the times and human needs and create accordingly.