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Fuori Salone Within The Milan International Furniture Fair

Exhibition "Fuha — The Expression Of Air"
In Fuori Salone 2015

EXHIBITION 2015 VISUAL DUMMY

Exhibition Period

Opening hours

Tuesday-Wednesday, 14-15 April, 11:00 - 18:30
Thursday, 16 April, 11:00 - 22:00 (with opening party)
Friday-Sunday, 17-19 April, 11:00 - 21:00

Opening party

Thursday, 16 April, 2015, 18:00 - 22:00

Venue

Foro Bonaparte, 60 - Milan, Italy
M2 Lanza Brera - Piccolo Teatro or Cadorna
M1 Cairoli Castello or Cadorna

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About Fuori Salone

One of the biggest design events and international furniture fair in the world.

Milan International Furniture Fair is the Milan Design Week exposition held in Milan, Italy, every April.

There is a number of hosting organizations: I Saloni is the official Furniture Fair while Fuori Salone includes numerous parallel shows that take place throughout Milan. Fuori Salone, in particular, is known for displays by well-known designers for brand promotion, attracting the attention of international design industries.

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Concept 2015

FUHA

“FUHA — THE EXPRESSION OF AIR”

FU” and “HA” are unique Japanese onomatopoeias related to the sound of our breath when air is exhaled.

The installation reveals the different qualities that air assumes as a strong, silent and permanent presence in our daily lives — even the ones that are supposedly indefinite, like shape and volume.

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Dialog / Interview

  • Dialog with Daikin Italy and Fabrica

    Interview with Takayuki Kamekawa, Managing Director of DAIKIN AIRCONDITIONING ITALY S.p.A

    Interview with Takayuki Kamekawa, Managing Director of DAIKIN AIRCONDITIONING ITALY S.p.A in his second year in Fuori Salone.

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  • Interview with Mr.Sam Baron

    Interview with Mr. Sam Baron
    “Message of FUHA”

    Interview with Mr.Sam Baron, Design Creative Director at Fabrica at the Fuori Salone 2015.

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  • DIALOG - "DESIGN IN LIFE" DAIKIN x FABRICA

    Dialog Fabrica X Daikin
    “about Fuori Salone”

    Dialog about Fuori Salone
    with Mr.Sam Baron, Design Creative Director at Fabrica
    and Koichiro Seki, Design Group Leader at Daikin

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  • INTERVIEW - "DESIGN IN CULTURE" DESIGNERS OF FABRICA

    Interview with Fabrica
    “as a Japanese Brand”

    Interview with Fabrica designers authors of the Daikin 2015 Exhibition
    upon visiting Daikin, Japan

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Flash Back 2014

Daikin presented the installation “HOT & COLD” at Fuori Salone 2014.

“HOT & COLD” was an exhibition that inspires people to feel the temperature.
The warmth and coolness felt by individuals was not related to the actual temperature, but varied from a given environment, and moreover, from the perception of each person.
Sublimating this concept into art, Daikin expressed its views on the relationship between people and air.

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