Moreover, while the global diffusion rate of air conditioners is roughly 10%, demand for air conditioners in emerging countries is expected to rise sharply in the future.
A rising middle-income group in emerging countries has fueled a double-digit construction boom for buildings and houses. Following living standard improvements and growing consumer demand, expansion of the air conditioning market is expected to further accelerate.
With less than 37% diffusion rate for inverter type air conditioners in developed countries excluding Japan, demand for energy-saving products is expected to continue to grow.
Environmental awareness continues to grow in developed countries, causing sales of energy-saving models to rapidly expand. Most notable is the growth seen in inverter type air conditioners, which lower energy consumption 30%, and heat pump heaters, which reduce CO2 emissions by 60% compared to fossil burning heaters using oil or gas.
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