To promote sports, Daikin sponsors local sports teams and sporting competitions.
For almost 30 years, Daikin Industries, Ltd. has been sponsoring the Daikin Orchid Ladies Golf Tournament, the opening event of the Japan Ladies' Pro Golf Tour (hereinafter, "Daikin Orchid").
The Daikin Orchid Ladies Golf Tournament was inaugurated in 1988 as the opening round of the Japan Ladies' Pro Golf Tour. The slogan "Ever Onward with Okinawa," indicates our desire to join with Okinawa in boldly addressing the challenges of the future and work closely with local communities through interactions between business leaders in Okinawa and the rest of Japan.
The "Daikin Orchid Ladies Amateur Golf Championship (hereinafter, "the amateur tournament")" is held as part of Daikin Orchid based on a desire to contribute even just a little to the development and revitalization of the Okinawa golf world.
The amateur tournament qualifies amateur lady golfers from Okinawa, with a total of 4,000 players participating so far. From this competition, players such as Ai Miyazato, Shinobu Moromizato (pro golfer affiliated with Daikin Industries, Ltd.) and Mamiko Higa have become professional golfers.
The pro and amateur tournaments and the pre-tournament festival enable representatives of local and mainland businesses to interact in an informal setting and gain a better understanding of each other's perspectives. This has led to the emergence of the Okinawa Konwakai, an organization created to consider future development in Okinawa. The association, whose members include the presidents of major corporations and other experienced business personalities, organizes a variety of vibrant activities that include forums and presentations on how to promote and develop Okinawa.
Discussions at the Okinawa Konwakai gave rise to a commerce conference held in Okinawa in 2014. By making Okinawa a hub of international distribution, it can contribute to new foreign sales channels for specialty products from all over Japan.
Local volunteers from the city of Nanjo can be counted on to provide their invaluable time and labor to help run the tournament. The volunteer program was launched in 1997, and in fiscal 2017, a cumulative total of 655 volunteers took part in making the event a success.
In appreciation of their efforts, Daikin donates books to the local Tamashiro Junior High School every year.
All competitors provide their assistance by raising money. These funds, augmented by donations from the sponsors, are used to aid the development of Okinawa prefecture, the tournament venue. Specifically, funding is provided to public organizations and individuals promoting artistic, cultural, sporting, and educational activities.
In 2018, Orchid Bounty donated ¥6.4 million to a total of 11 organizations and individuals, bringing the total contributions since 1995 to ¥142.6 million.
Every year, many of the students from the local Tamashiro Junior High School are invited to watch the tournament. This gives the students a valuable opportunity to learn about and experience the joy of golf. In fiscal 2017, about 145 grade seven students were invited.
Not only do the students get to see the women's pro golfers battle it out on the course, they also get a comprehensive look behind the scenes of the tournament as they observe the work of groups like the greens-keepers, mass media, and tournament organizers.
Daikin Also Supports Sports Overseas
For example, Daikin Industries Czech Republic s.r.o. supports the Pilsen hockey team through efforts including aiding in the publishing of team-related books, and buying game tickets to distribute to employees. It also sponsored the 7th Pilsen Half Marathon.
Daikin Industries Czech Republic s.r.o. supports the publishing of books on the Pilsen hockey team
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