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The Daikin Group in China runs environmental seminars for elementary school students. Acting as instructors, Daikin employees use original teaching materials and games to help children learn the importance of the environment and what they can do every day to protect it.
After these seminars were started by Daikin Air Conditioning Technology (Beijing) Co., Ltd. in fiscal 2005, they spread to sites in Shanghai and Hangzhou in fiscal 2006. In fiscal 2009, we used our product showrooms to hold seminars on Daikin's energy-efficient technologies and products, and approximately 700 elementary school students attended.
Seminar for elementary school children at a showroom in Hangzhou
Parents and children become more environmentally aware by planting vegetables
On June 1, 2011, International Children's Day in China, Daikin (China) Investment Co., Ltd. held an event to convey the importance of environmental protection to children. The 94 parents and children who took part planted vegetables to better understand ecosystem balance and environmental protection.
Students role-play in a forestry issues discussion
Daikin and international NGO Conservation International have developed a biodiversity education program for elementary schools called Circle of Life. Conservation International is also Daikin's partner in a reforestation project in Indonesia.
In the program, children use worksheets that prompt them to think for themselves about the environment, and they carry out role-plays on deforestation in which they take the roles of the various people with conflicting views on the forest and its uses.
Teachers at the schools taking part in the program gave glowing reports: "We became more familiar with the problem of deforestation in Indonesia and the students are more aware of what they can do," "The program taught us much about Indonesia, and it allowed us to see the problems from the point of view of people living there. Now I want to help the students to think about what they can do."
Since April 2010, Daikin has been providing schools all over Japan with free teaching materials. In fiscal 2011, 40 schools took part in the program, and 15 of these welcomed Daikin employees to lead the lessons.
The Daikin Industries website shows visitors how to use air conditioning in an economical, environmental friendly way, and teaches about the environmental issues Daikin faces. The site offers an enjoyable way for people of all ages to learn about the relation between air conditioners and the environment.
Planting cherry trees
The group of 40 employees who earned the right to plant cherry trees
The Sakura Project was started in fiscal 2009 at Daikin Industries' Shiga Plant to raise employees' daily environmental awareness.
Under this project, employees are assessed with questionnaires and given points based on level of environmental awareness, participation in community environmental protection activities, and efforts to protect the environment at home and in the workplace. The 40 groups with the highest number of points earned the right to participate in the planting of 40 sakura (cherry) trees to commemorate the 40th anniversary of the Shiga Plant.
We also donated mature sakura trees to Kusatsu City, and we are planning to provide a new public park that will both make our plant greener and beautify the community.
In May 2010, the Shiga Plant and Kusatsu City, where the plant is located, signed an agreement on joint environmental protection. In fiscal 2011, the parties agreed to begin planting trees in the park as a way to promote and protect biodiversity. In March 2011, this project earned the Shiga Plant an award from Kusatsu City for global warming prevention activities. Kusatsu City is promoting the project on its website and at various events.
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