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Sustainability > Key Activities 2012 > Social Contribution: Social Contributions with Strong Community Ties

Social Contribution: Social Contributions with Strong Community Ties
 Strengthening Ties with the Community

Community Contributions as the Core of Daikin Management

As a responsible corporate citizen, the Daikin Group is continuously sensitive in meeting and solving the needs and issues of the communities in which it does business. Daikin America is one of Daikin's oldest manufacturing bases overseas, and its Decatur Plant has been involved in a range of community service activities ever since it started operation in 1994.

Background

Community Understanding and Cooperation Essential for a Chemical Company

The Decatur Plant of Daikin America is one of the Group's key factories for manufacturing fluorochemicals. The United States is a huge market for fluorochemicals, accounting for 30% of worldwide demand, and the Decatur Plant opened in 1994 to respond to this large demand.

Operating a plant requires the understanding and cooperation of local citizens. In particular, plants making chemicals must earn acceptance from the community through environmental, safety, and other measures that dispel any concerns that locals may have. Daikin America will continue to meet the needs and expectations of the community through dialogue and social interaction that boost understanding of Daikin, and through financial and other support measures for local activities.

Overview of Daikin America, Inc.

Visitors to Fiscal 2012 Daikin Festival Approx. 22,000

Daikin Festival: This event held by the Decatur Plant of Daikin America Inc. goes back almost 20 years.An annual fixture in the local community,the Daikin Festival welcomes large numbers of locals who love the warm, homespun hospitality.
Daikin Festival
This event held by the Decatur Plant of Daikin America Inc. goes back almost 20 years. An annual fixture in the local community, the Daikin Festival welcomes large numbers of locals who love the warm, homespun hospitality.

Homespun Event with Local Residents Educates Public about Japan

The Daikin Festival is a well-established, huge event put on each year by the Decatur Plant. At the 18th festival held on May 25, 2012, about 22,000 people, the equivalent of 40% of the city's population, joined in the festivities.

Joining an authentic Bon dance just like in Japan and learning to write calligraphy and do other Japanese arts are just some of the things to be enjoyed at the Daikin Festival. There are booths with information on Daikin products, 12 lit-up hot-air balloons, fun attractions for children, and karaoke. Daikin employees join local resident volunteers in offering homemade Japanese and American foods like yaki soba (fried noodles), barbecued meat and vegetables, and hamburgers.

Daikin America employees plan and run the entire event, and have fun doing it as they strengthen ties with the community, boost the Daikin brand image, and earn new fans of Daikin and Japan.

About 250 students have visited Japan under Daikin America's homestay program.About 250 students have visited Japan under Daikin America's homestay program.

Neighbors Night brings Daikin America and the community together for dinner and dialogue.Neighbors Night brings Daikin America and the community together for dinner and dialogue.

Contributions to the Community Recognized with Alabama Business Award

Every year since its start in 1994, the Decatur Plant has taken about a dozen local high school students and teachers to Japan for one week. The students get to experience Japan firsthand as they stay with the families of Daikin employees in Osaka, tour the Yodogawa Plant, practice the sport of kendo (Japanese fencing), and visit the historic city of Kyoto.

Another regular event is a charity golf tournament where about 200 invited suppliers and business partners donate money through aid agencies for causes such as disaster relief and support of people with disabilities. The fiscal 2012 tournament marked the 12th edition of the event, which has so far collected about 300 million yen for charity.

Other continuing efforts at Daikin America include a semiannual Neighbors Night dinner with local residents and community leaders, art contests, Christmas parties, and scholarships. For these and other initiatives, on June 20, 2012, Daikin America received the 2012 Alabama Medium Manufacturer of the Year Award for companies committed to improving Alabama in terms of community development, safety, and the environment. Daikin America employees will continue to initiate social contribution efforts that make their company a trusted member of the community.

Money Gathered at the Charity Golf Tournament So Far About 300 million yen; donated to various social causes

What Stakeholders Are Saying

A Familiar Company with Local Roots

Decatur is in the process of recovering from a recession but has not gotten its economy back to previous levels quite yet. Daikin is nurturing our region through its continuous support of the community and hiring of local residents. I know of no other company with such strong roots in the community.

Many years ago, before I was mayor, my son was selected as a Daikin homestay participant. Through the Daikin homestay program I learned a great deal about the genuine concern and caring Daikin has for the community, and how Daikin strives to be a good community member. Through its support of both the economy and spirit of Decatur, I think Daikin is a perfect example of a good corporate citizen.

Don Kyle
Mayor, City of Decatur

Don Kyle Mayor, City of Decatur

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