I take in charge of product strategy planning of North America.
In order to do so, I need to understand what the market needs and what the factory side can do. Therefore, I keep effort in communicating with the staff in the US and factory. Therefore, email and phone call are my main tool when working. I also use telephone conference system and have business trip to the US very often. In my opinion, this is very important to understand the market needs and to establish relationship with the local staff.

Let me explain about the US market very briefly. The trend of US is very dynamic and many changes can be seen. For example, environmental regulation/incentives are being developed with rapidity. When I plan product strategy, I need to capture these changes and reflect them to the products timely. Here, the tight communication becomes very effective. We utilize these changes by tight communication and try to launch the best product to the US market.
Here is a story, which shows why communication is important.
Due to the raise of environmental awareness many incentives have been established. One of the most important incentives is Energy Star. However, at that time, the US lineup was lacking the number of Energy Star certified products.

Thanks to the continuous communication from the staff in the US, we proposed to focus on Energy Star lineup and eventually, the number of our products which have Energy Star increased. We shared the common target, which is to produce products with Energy Star. This experience is unforgettable.

I enjoy very much in taking in charge of the country, which has huge potential with various needs across the country. I would like to understand further the market needs of every region and wish to capture the rapid change of the market trends in the US.

Here in Daikin, I'm in charge of catalogue production of VRV (Variable Refrigerant Volume system) which is well-suited to large-sized building for overseas market. It is necessary to have close relationship with many overseas sections since Daikin brings products with different features and specifications all over the world. Therefor, I often communicate with overseas colleagues by meeting, e-mailing and calling to meet one's country's needs for catalogues.

My mission is to make the best catalogue to introduce VRV for our customers all over the world, using simple illustration and attractive pictures, with plain explanation of the technical features of VRV. VRV has complex innovative construction, so it is challenging for me to explain many technical knowledge more easily to our customers.

One day, I was surprised that I took contact with overseas colleagues of nine countries about VRV catalogue! I felt Daikin is a real global company and our colleagues abroad also proudly work hard to introduce benefits of VRV to customers as much as possible.

I feel very proud of my job when I hear that customers choose Daikin recognizing our remarkable VRV's feature of high efficiency and energy saving by individual air conditioning and heat pump system from my catalogue.