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Recent global demand for air conditioners is equivalent to approximately ¥3.8 trillion (our forecast for 2003). Recent growth in the European and Chinese markets has been outstanding, and we expect further growth and expansion of demand, especially in these two markets.
As an industry leader, Daikin Industries will continue to contribute to the development of the air conditioning industry. Toward this end, we remain committed to improving our products as well as our global sales network and supply chain. |
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| Forecast for Global Air Conditioner Demand (¥ billions) |
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Market
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2004
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2007
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| Japan |
700 |
700 |
| Europe |
620 |
840 |
| China |
540 |
710 |
| North America |
1,120 |
1,230 |
| Asia/Oceania |
200 |
295 |
| India/Middle and Near East |
220 |
260 |
| South and Central America/ Africa/Others |
420 |
510 |
| Total |
¥3.8 trillion |
¥4.5 trillion |
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| In this fully matured and highly competitive market, we expect stable sales growth for both our industrial and residential products as the economic recovery remains steady. |
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| In northern Europe, air conditioner demand has remained stable as the growing adoption of IT systems has popularized office air conditioning systems. In southern Europe, demand for residential air conditioners has been increasing rapidly since the exceptionally hot summer of 2003. |
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| Rapid economic development has improved the social infrastructure and raised the living standard. Accordingly, every category of the air conditioner market (buildings, factories, shops, offices and residences) has registered significant growth. |
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| In this, the world's largest air conditioner market, the mainstream product is the integrated-type air conditioner (duct type) comprising a main body and an integrated outdoor unit (heat discharger). In the future, we predict growth in the quieter and more efficient split-type air conditioner, which is more popular in Japan. |
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