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Development Direction and Quantitative Targets |
Quantitatively, Daikin aims to expand its business scale by capturing demand in emerging markets to achieve over ¥2 trillion in Group-wide net sales and an operating income ratio exceeding 10% in the target year FY2015. In the mid-term implementation plan for the first three years ending FY2013, Daikin has set the quantitative targets of ¥1.6 trillion in net sales and ¥130.0 billion in operating income
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FY2010 actual
results |
FY2013 plan |
FY2015 goals |
| Net sales |
¥1,160.3 billion |
¥1,600.0 billion |
Over¥2,000.0 billion |
| Operating income (%) |
¥75.5 billion (6.5%) |
¥130.0 billion (8.1%) |
Over 10% |
| Overseas business ratio(%) |
61% |
65% |
Over 70% |
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Air conditioning business: Daikin aims to achieve ¥1.9 trillion in net sales and a 10% share of the HVAC&R market in FY2015. |
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Chemicals business: Daikin aims to become a global No. 1, excellent company that leads applications development and expands the fluorochemicals market. |
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Details of 11 Group-wide Core Strategy Themes |
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[Four New Growth Strategy Themes: Innovation that incorporates the changes of the era as growth] |
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(1)
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Fully enter emerging markets and the volume zone.
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(2)
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Develop a solutions business that meets customer needs.
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(3)
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Expand environment-related innovation business.
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(4)
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Accelerate growth through alliances, partnerships, and M&A.
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[Four Management Constitution Reform Themes: Sophistication of the management platform to succeed in the new era] |
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(1)
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Innovate product development, production, procurement, and quality capabilities.
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(2)
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Strengthen global marketing function.
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(3)
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Comprehensively develop capacity to utilize IT.
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(4)
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Fundamentally reinforce profitability.
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[Three Themes to Enhance HR Capabilities Based on People-Centered Management] |
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(1)
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Implement and sophisticate People-Centered Management, a source of Daikin Group's competitiveness.
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(2)
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Accelerate development of measures to secure and develop quality HR that go beyond past measures.
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(3)
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Speed up management localization and promote two-way communication between the head office and local bases.
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