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The Strategic Management Plan


Succeeding in the Paradigm Shift to Become a Truly Global and Excellent Company

Development Direction and Quantitative Targets
Quantitatively, Daikin aims to expand its business scale by capturing demand in emerging markets to achieve over ¥2 trillion in Group-wide net sales and an operating income ratio exceeding 10% in the target year FY2015. In the mid-term implementation plan for the first three years ending FY2013, Daikin has set the quantitative targets of ¥1.6 trillion in net sales and ¥130.0 billion in operating income

  FY2010 actual
results
FY2013 plan FY2015 goals
Net sales ¥1,160.3 billion ¥1,600.0 billion Over¥2,000.0 billion
Operating income (%) ¥75.5 billion (6.5%) ¥130.0 billion (8.1%) Over 10%
Overseas business ratio(%) 61% 65% Over 70%

º Air conditioning business: Daikin aims to achieve ¥1.9 trillion in net sales and a 10% share of the HVAC&R market in FY2015.
º Chemicals business: Daikin aims to become a global No. 1, excellent company that leads applications development and expands the fluorochemicals market.

Details of 11 Group-wide Core Strategy Themes
[Four New Growth Strategy Themes: Innovation that incorporates the changes of the era as growth]
   (1) Fully enter emerging markets and the volume zone.
   (2) Develop a solutions business that meets customer needs.
   (3) Expand environment-related innovation business.
   (4) Accelerate growth through alliances, partnerships, and M&A.

[Four Management Constitution Reform Themes: Sophistication of the management platform to succeed in the new era]
   (1) Innovate product development, production, procurement, and quality capabilities.
   (2) Strengthen global marketing function.
   (3) Comprehensively develop capacity to utilize IT.
   (4) Fundamentally reinforce profitability.

[Three Themes to Enhance HR Capabilities Based on People-Centered Management]
   (1) Implement and sophisticate People-Centered Management, a source of Daikin Group's competitiveness.
   (2) Accelerate development of measures to secure and develop quality HR that go beyond past measures.
   (3) Speed up management localization and promote two-way communication between the head office and local bases.

The Strategic Management Plan (FUSION15) Date
Press Release  
Presentation of  FUSION15   (PDF:575Kb)


About the Strategic Management PlanuFUSIONv
What's FUSION
Review of  FUSION10  



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