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| 1) | Current business environment of HVAC industry
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The global HVAC market is expected to see further growth in the coming years due to increasing penetration into Europe and BRICs (Brazil, Russia, India and China), expansion of Solution Business that combines air-conditioning equipment and systems in matured market such as Japan and the U.S., increasing needs for energy saving and rise of new demand for unconventional air-conditioning equipment with a new trend of natural refrigerant. Meanwhile, due to the ongoing industry consolidation, Daikin believes in that strengthening competitiveness at the global level is vital to succeed.
Daikin has been pursuing various strategies, in order to accelerate entries into new emerging markets and expansion of business areas. Through the Acquisition, Daikin aims to further grow globally by combining and maximizing each of Daikin's and OYL's complementary strengths and features in the HVAC businesses.
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| 2) | Features of Daikin/OYL and future development after the Acquisition
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Daikin is strong in products and technologies in the Ductless air-conditioning segment, especially in high-value added air-conditioning s. OYL is strong in products/technologies and engineering in the Applied business segment, and low-cost HVAC products with its low-cost mass-production technology. In addition, looking at both parties' regional presence, Daikin has established leading positions in Japan, Europe and Asia, whereas OYL holds a solid presence in North America and Asia.
Daikin believes that the Acquisition will enable both Daikin and OYL to further enhance these strengths and address the challenges by complementing one another.
For example, the Acquisition will allow Daikin a full-fledged entry into North America, the largest air-conditioning market, where Daikin has entered with Ductless products last year, as well as expansion into Global Applied business, which has been dominated by American competitors. Moreover, entry into new emerging markets, such as India, Russia and Brazil will be accelerated with a full product line-up of commercial to residential air-conditioning s. As a result, Daikin, focused on expanding into the Global "Eight" Regions (Japan, Europe, Asia/Oceania, China, North America, Latin America, India, Middle East/Africa), will seek to realize large synergies and to be able to achieve faster and successful implementation of its business strategy.
As for OYL, through combining with Daikin's advanced technology, highly developed products and a powerful sales force, Daikin expects OYL to improve in areas such as mid-to-long term product development capabilities, especially in high-value added/high-performing products and forming an appropriate response to environmental issue such as energy savings and refrigerant regulations.
Daikin will aim to become a global top-tier company by accelerating product/technological development, service/solution business in response to today's trends and expansion of presence in new markets by fully leveraging differentiated technology and business know-how of both parties.
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| 3) | Synergies resulting from the Acquisition
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Daikin expects the Acquisition to result in large significant achievements upon implementation of the group's business strategies, such as consolidation of sales/production bases, centralized/joint procurement, and utilization of both parties' sales channels. These quantifiable synergies at this point are expected to generate approximately 10-15 billion yen (profit before tax) per year by fiscal year 2009. Moreover, Daikin is working towards achieving even larger synergies from the combination.
For instance, in addition to the above mentioned business expansion and development in North America market with OYL as the foothold, Global Applied market and emerging markets with low-cost product development, Daikin supposes that there are other strategic themes and synergies that are yet to be quantified: Synergies between the commercial air-filtration business and Daikin's fluorochemical business and global expansion and development of the low temperature and refrigeration businesses. Daikin will specify and implement these major strategic themes early on for further accomplishments.
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