Daikin Industries, Ltd. (Head Office: Osaka City, President: Yukiyoshi Okano) will hold "Bon Festival," which has been held in its global locations as a unique event of Daikin, at its European subsidiary, Daikin Europe N.V. (located in Ostend, Belgium) on July 1, Saturday.
Based on Our Group Philosophy "Make Contributions that Are Unique to Daikin to Local Communities," Daikin Group has held "Bon Festival," a Japanese dance festival run by our local employees, in the United States and China to introduce Japanese traditions and culture and promote interaction with local communities. This unique event has been well accepted and Belgium will be the third overseas country to host the dance festival.
The "Bon Festival" event of Daikin Group was started in 1971 at its Yodogawa Plant (located in Settsu, Osaka) and has since been held at Sakai Plant (Sakai, Osaka), Shiga Plant (Kusatsu, Shiga) and Soka Station (Soka, Saitama) as well. The distinct feature of this event is that it is planned and run entirely by our employees for the entertainment for both the local people and our employees themselves, helping to strengthen the ties between them.
We are working to extend this event to overseas to give an opportunity to come into contact with Japanese traditions and culture and feel our corporate culture, philosophy and our staff. Our staff arrange this event by taking in local taste so that people in the community will not feel like the Japanese culture is imposed on and all the participants can truly enjoy this occasion. This event has been held by Daikin America (in Decatur, Alabama, since May 1994) and Shanghai Daikin Airconditioning (in Shanghai in September 2005). This year the event attracted more than 15,000 participants in the Untied States and about 5,000 in China.
For the preparation of the coming event in Belgium, the planning members of Daikin Europe N.V. visited the bon festival at Yodogawa Plant in Japan to experience it and learn the know-how of organization, taking two years to rearrange their event in the European style.